Apple Inc free essay sample

The fact that consumers were willing to pay a high premium for the Mac experience suggests that the competition was lacking in qualities which mattered to people and those being the convenience of the Plug and Play feature. IBM being a threat was able to compete on a price basis and which resulted in creating complementers such as new applications to strengthen its position and recapture sales from Macintosh. We again see evidence of Mac’s lack of vision and leadership under Sculley by them deciding to follow the first movers and release a low cost Mac Classic. When Jobs came along in 1997 he realized that content, being software, is the main complementer to the PC industry. Microsoft office being a prominent technology has become a standard across enterprises. Jobs realized that the current switching costs for users would be very high when lacking access to office and moved to form a strategic alliance with Microsoft to extend support with Office for Mac. We will write a custom essay sample on Apple Inc or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His second move was to focus strictly on 4 main segments, desktops for consumers and for professionals, and portables for consumers and for professionals. Clearly the main weakness that Jobs had to worry about was the lack of innovation but before he could innovate the main concern is to survive in what was mostly a PC dominated industry. To do that, Jobs took what he knew and adjusted it to adapt to the current environment; the traditional Plug and Play was extended to accommodate windows based peripherals and emphasis was placed on design as differentiation.